By building upon the legacy received from our ancestral village in Taiwan and adhering to principles that stresses diligence and sincerity, JADEGIA has gradually and steadily expanded, crossing the sea and facing the wider world, in order to further continue the loving brilliance of our glorious jade heritage. JADEGIA’s mission is the bringing together of quintessential works that represent China’s jade culture, while facilitating the groundbreaking bridging of the traditional with the modern and the classic with the trendsetting.

Kuo Cheng turns over the helm of the gold and silver business to Fuxing Cheng, Hank Cheng’s father, who then renames it Jin Li Yu, Gold, and Silver Jewelry. He then proceeds to display gold, silver, jade ware, coins, and antiques for sale.
The arrival of the 1970’s sees older examples of jade ware getting scarcer, while workshops and retail outlets that handle jade from Myanmar (Burma) are set up in Hong Kong, making the territory the hub for the jade trade. Fuxing Cheng decides to relocate to Hong Kong and deal in jade, and consequently expands his business’ role in the wholesale jade market in Taiwan.
After becoming involved in his family firm’s management in the 1980’s, Hank Cheng starts to actively increase the company’s role in crucial segments of the jade industry.
He sets up a jade workshop on Canton Road, in Kowloon, Hong Kong. This is the first Taiwanese production facility to appear in the Hong Kong jade market. By ensuring a steady and trusted source of the mineral, the family enterprise makes the leap from purely dealing in jade to wielding an inventory of jade crafted in its own premises, while concurrently strengthening its grasp on quality control and production trends. Meanwhile, with the development of its own inlay facility and the establishment of Ho Hsing Jewelry on Canton Road, proper retail channels in Hong Kong are set up.
The growth in China continues with the building of a jade workshop in Pingzhou, Guangdong Province and the active expansion into the Chinese market. This is coupled with a presence in the wholesale jade ware sector, and results in business involvement throughout China, Hong Kong, and Taiwan.
The brand Yong Cui Yuan is founded in China and a succession of stores in major cities such as Guangzhou, Shenzhen, Tianjin, Qingdao, Chengdu, Nanning, Hangzhou, Changchun, and Beijing are set up.
The establishment of the jade brand JADEGIA signifies Hank Cheng’s return to his roots in Taiwan. The brand’s first specialty boutique opens on Renai Road in Taipei. This achievement is the catalyst for carrying out the mission of providing a venue that can propagate the cultural heritage of jade and allow the aesthetic interplay of tradition and fashion.
Taipei 101 greets a JADEGIA boutique in November, ushering in the brand’s progress to international ascendancy.
In April, JADEGIA expands its presence to The Mall, in Taipei’s Daan District, allowing consumers to uniquely appreciate for themselves jade creations in a completely luxuriously manner.
In April, after opening outlets in Taipei’s Xinyi and Daan Districts, JADEGIA officially opened shop in New Taipei City in Banqiao’s Mega City, one of the top spots for high fashion boutiques, for its fourth jade boutique shop in Taiwan.
In March, JADEGIA entered central Taiwan and opened its first branch outside northern Taiwan. This is its fifth emerald boutique shop in the country and officially makes it a part of Top City, the new commercial center of Taichung.